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Etonridge is a brand wholly owned by HT Drinks.

Data Protection Privacy Notice


General and Introduction

This privacy Notice sets out how HT Drinks collects and uses (processes) information about individuals (referred to as your “personal information”). Personal information is information which by itself available to us can be used to identify you.

In this privacy notice we describe:

  1. Who collects your personal information

  2. Type of personal Information that we collect

  3. How we use your personal information

  4. How we share your personal information

  5. Other information we collect

  6. Marketing Preferences

  7. Your rights as individuals in respect of your personal information

  8. Data Retention

  9. Other important information e.g. contact details and updates

You may be assured that we will treat all personal information as confidential and will not process it other than for a legitimate purpose. Steps will be taken to ensure that the information is accurate, kept up to date and not kept for longer than is necessary. Measures are also taken to safeguard against unauthorised or unlawful processing and accidental loss or destruction or damage to the personal information.

Since this notice contains important information, we encourage you to read it. Please use the links to access detailed information. Any questions in relation to this Privacy Notice of requests in respect of personal information should be directed to in the first instance.

Who collects the personal information.

HT Drinks is responsible for collecting and processing the personal information. Whenever we refer to “we” or “us” in this notice, we mean HT Drinks.


The Type of Personal Information that we collect.


Whether or not you become a customer we will hold and process data for our legitimate day to day business process and activities including the processing of your orders for supply and sale of our products, to manage the account or product you have ordered or to meet our Legal, Regulatory and Good Governance obligations and requirements (in particular in respect of anti -money laundering legislation including information on source of funds). This list is not exhaustive and may be updated from time to time as dictated by business needs and legal and regulatory requirements.

If you do not provide the information that we request, we may not be able to provide you with the requested products or services. Processing is as defined in the Regulations, but could include obtaining, recording or holding information or data. Personal data is information which can identify you as a living individual.

We will collect personal information when you:

  • Access our products and services

  • Create an account

  • Participate in a promotion, contest or event

  • Make a purchase on one of our online stores or return something to us

  • Submit a review or participate in a survey

  • Communicate with us via social media

  • Contact us for assistance

  • Submit an application for employment

  • Interact with us on social media


Some of this information we collect directly from you either in person or via a website, Account Application and the Due Diligence Process or social media. Sources may also include third parties connected to you as the data subject (for example another service provider who provides services to you).

The Personal Information we may collect from you might include the following:

  • Name, date of birth or country of residence

  • Contact information such as email address, telephone number, address

  • Financial information

  • Account details such as user name, password and unique user ID

  • Payment information such as debit or credit card details or bank account details

  • Photographic proof of age

  • Your reviews about our products and services, information about your preferences and consumption habits

  • Marketing communication and cookie preferences

  • Education and Employment history, salary expectations

  • Details of your contact with us including recordings of any telephone calls

  • Photographs and videos submitted by you or taken at one of our events

  • Profile pictures and social media profile information

  • Information about another individual. If you disclose any personal information relating to other people to us or to our service providers in connection with our products and services, you represent that you have the authority to do so and to permit us to use the information in according with this Privacy Policy.

We also collect personal information about you from other sources. Such information from other sources may be:

  • Information from credit references, court records of debt judgements and bankruptcies or that received as part of routine card verification (fraud prevention) checks.

  • Social network information. When you use a social network login to access our services, you will share certain personal information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your services account. The specific information transferred depends on your security settings and the privacy policy of your social media network.

  • Joint marketing partners, when they share information with us.

  • Publicly available data bases. 

When we receive personal information about you from different sources, we may combine or link that information.  Linking different sources of information enables us to provide a better customer support service when you contact us. Some of the personal data may be kept in paper files, while other personal data will be included in computerised files and electronic databases. We ask that you do not send us, and do not disclose, any sensitive personal information (e.g information related to racial or ethnic origin, political opinions, religion or other beliefs, biometrics).

Should you wish to exercise your rights under the applicable data protection laws, please send such requests in the first instance to For further details on all of the above, you can contact our Data Protection Officer at


Any questions and enquiries in respect of this Privacy Notice, or about any personal data we hold about you or any request to exercise any of the rights as set out above should be directed to the Data Protection Officer via or by post at Data Protection Officer, HT Drinks, 31-37 Park Royal Road, London. NW10 7LQ

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